Our online store remains open 24/7 and following government guidelines we can deliver safely and ASAP

Lisa Armstrong, Head of Fashion at The Telegraph, asked me for my new WFH morning routine.

Telegraph Women in Business Work Routines during Coronavirus Lockdown

Pivoting a business: Melanie Press, designer and owner of Press, an independent boutique in Primrose Hill

Melanie Press, designer and owner of Press CREDIT: Sarah Louise Ramsay

Stumble bleary-eyed from bedroom to the study/spare-room yoga mat, dog follows (pros and cons). Press the button on iPad for Headspace and/or Calm app. Try not to look at phone. Maybe burn a palo santo wood stick. Say a little prayer or write a bit in a gratitude notebook. Walk dog around the block in a fabulous coat over pyjamas. Shower, and put on de Mamiel Exhale Daily Hydrating Nectar SPF 30 and Dr Hauschka Translucent Bronzing Tint.

Then, log in. As a shop owner and designer, I was often out and about. Now it’s team Zoom meetings  focussing on polishing our website and communicating with other neighbourhood businesses  to support each other... I’m making three minute videos of How To Hand Wash… eg silk, lambswool (I love a bit of vinegar with baking soda in a bucket full of vintage whites). Now that my husband is at home to film and edit, they should be ready next week.

I’m also curating selections for clients who are curious about the WFH wardrobe protocol: waistcoats over collarless shirts for one who’s Zooming all day with global offices. A bumbag with sneakers for a lady in Glasgow who’s striding around communal gardens daily, and a lovely Singapore client needs lightweight dresses in pale colours.

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