NEW ARRIVALS
Chore Jacket Cotton Gabardine Ecru or Olive
£185.00 GBP
Smooth and elegant cotton gabardine with a pincord collar in contrast colour Contemporary & effortless - available in pale camel or kaki green 100% cotton...
Brown Pique-Jersey Vita Pie-Crust Shirt
£275.00 GBP
Very limited edition in Cigar Brown Stretchy jersey pique, ruffle-neck shirt, made in Italy Features ruffled cuffs for a romantic look Stretchy jersey cotton pique Italian...
Botanical Shilpa Cotton Skirt
£159.00 GBP
Limited edition, our exclusive Botanical prints here in a mix of vanilla cream background at the top & blueberry ground at the bottom Easy to...
Claire Trenchcoat | Beige | Olive | Navy
£225.00 GBP
Cotton, designed in Paris One size, contemporary loose fit Lined with a feint striped fabric lining
Botanical Sonnet Cotton Dress
£259.00 GBP
Limited edition for 2026, our exclusive Botanical print in a blueberry background with contrasting vanilla Botanical sleeve and collar Trim bodice and loose skirt area,...
FRADY CROCHET TRIM Shacket
£239.00 GBP
Embroidered & Crochet Trim Cotton Long Sleeve Top, Shirt or Jacket Made in a mid weight cotton the Frady top is detailed with bird and...
Dark Brown Tux Jogger Pants
£149.00 GBP
Stretchy woven Italian fabric Elastic waistband with drawcord Ankle-length Cotton blend Made in Italy
Italian Cotton Dress - Caramel, Green or Black
£185.00 GBP
Italian cotton 'shirting' fabric, with a sculptural short-sleeve Loose fitting - add a belt for definition One size fits all Easy to pull on over...
URSA PRINT & EMB JKT
£329.00 GBP
Floral Printed & Embroidered Cotton Silk Jacket Designed in a multi floral and boarder print the Ursa jacket it made from cotton silk. It is detailed...
White Primrose Hill Sweatshirt
£98.00 GBP
Pullover, raglan sleeve for that authentic vintage look Off-White with flocked collegiate lettering in dark brown: PRIMROSE HILL Cotton jersey with brushed back
Aster Musola Pink Pucci Dress
£925.00 GBP
Musola is an ethereal fine light cotton, which feels like an organza or muslin. New details include 2 different belts, pleats which are sewn-down, and...
Audrey 'Watercolour-Lips' Dress
£895.00 GBP
Samantha Sung's Most Popular Signature Dresses, the Classic “Audrey " New details include 2 different belts, pleats which are sewn-down, and metal popper/snaps inbetween each...
Laurent Blue Pucci Dress
£840.00 GBP
Stretchy cotton in the best quality with attention to detail in every seam, dart and design New details include 2 different belts, pleats which are...
Red Pique-Jersey Vita Pie-Crust Shirt
£275.00 GBP
Very limited edition in True Red Stretchy jersey pique, ruffle-neck shirt, made in Italy Features ruffled cuffs for a romantic look Stretchy jersey cotton pique Italian...
Red Spring Jogger
£135.00 GBP
Contemporary, effortless and easy in Italian fabric Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits UK 8-12 Made in ITALY 77%...
Stripe Pink Oxford Shirt
£99.00 GBP
Preppy oxford-weave cotton in a loose fit Short in the body for a contemporary look, but not cropped - still tucks in
Beige Stripe Spring Jogger Pants
£135.00 GBP
Contemporary, effortless and easy in Italian fabric Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits 8-12 Made in ITALY 77%...
Chore Jacket White or Blue Denim
£165.00 GBP
Contemporary & effortless - available in white or blue denim 100% cotton Pincord collar Sizes S/M or M/L Made in China
RIC RAC Ecru TWILL Sailor Pant
£238.00 GBP
Ric Rac silver side stripe applied to our beloved Sailors The Sailor pant - written about in The Times because of the unique structure: the...
Red Breton Stripe Long-Sleeve Tee
£135.00 GBP
Natural cotton gives a thermo-regulating performance 100% cotton - a skin-friendly natural breathable bio-degradable fibre The benefits of wearing 100% cotton knitwear Comfortable, breathable, and...
White PRIMROSE HILL Crop Hoodie
£140.00 GBP
New Colour Off white pullover with a zip neck Primrose Hill velvety-flocked graphics are dark brown Soft cotton with a fine fleece inside Limited edition,...
Aria Knitted Polo Top | Caramel | Navy | Ecru
£98.00 GBP
Cotton cable knit 100% Cotton
Navy TWILL Sailor Pant
£159.00 GBP
Improved fabric & fit is smaller, go up a size Stretch cotton twill sailor pant in a dark navy blue High-rise waist Stretchy fabric Flattering...
Poppy Halter Long Dress
£179.00 GBP
Italian woven blended fabric in this contemporary silhouette One size fits UK 8-12 80% viscose, 20% silk Made in Italy
JACI PRINT MAXI S/DRESS
£180.00 GBP
Floral Printed Cotton Tiered Maxi Sundress
Denim Shorts
£115.00 GBP
Made in Italy, soft dark denim with lace applique on the bottom of the hem 98% cotton 2% elastane
DARLA PRINT FRILL S/S TOP
£175.00 GBP
Floral Printed Cotton Silk Frill Top
DARLA PRINT L/S TOP
£92.00 GBP
Floral Printed Cotton Silk Long Sleeve Top
Pastelle Primrose Hill Silk Scarf
£138.00 GBP
Limited edition, this hand-drawn artwork original is made up of contemporary colours Its our own interpretation of an aerial view of our beloved neighbourhood Made...
Green TWILL Sailor Pant
£159.00 GBP
NEW COLOUR - dark green with a matching jacket Twill trouser in stretch cotton with a high waist and straight flare As recommended by author...
Caramel Spring Jogger Pants
£135.00 GBP
Stretchy woven Italian fabric Elastic waistband with drawcord Ankle-length Cotton blend Made in Italy
PINK EVE cotton-jacquard shirt
£129.00 GBP
Soft washed cotton with a feint check weave Half-moon neckline a la vintage YSL Elasticated cuffs
LOTTA White TOP
£89.00 GBP
Woven Cotton Short Sleeve Top Made from dotty woven cotton the Lotta top is gently gathered and finished with a frill collar and cuffs to...
ASTER PRINT & EMB MIDI DRESS
£189.00 GBP
Floral Embroidered & Printed Cotton Midi Dress Made from cotton in a delicate floral print the Aster midi dress is detailed with contrast tonal embroidery....
Mini Frame Primrose Hill Artwork
£70.00 GBP
Our cityscape artwork is printed here encased inside safety-glass with a black wooden frame Ideal for hanging on walls or table-top Great gifting - ask...
Red Floral Long Skirt
£159.00 GBP
Italian cotton with half lining in cotton gauze. Viscose Elastic waistband, very loose over hips Ankle-length One Size Only which is UK 8 - 12
Blue Floral Blouse
£129.00 GBP
Italian fabric - very limited edition Loose, one-size fits UK 8-12 Matching Blue Floral Long Skirt available in limited quantity
Blue Floral Long Skirt
£159.00 GBP
Italian cotton with half lining in cotton gauze. Viscose Elastic waistband, very loose over hips Ankle-length One Size Only which is UK 8 - 12
Printed Square Cashmere Scarf
£259.00 GBP
Ultra light cashmere, soft and easy to wear 100% Cashmere yarn
Brown Botanical Pelli Jacket
£295.00 GBP
Dark Brown Stretchy cotton twill, in a French-style workwear jacket aka shacket Fastens with oversize gunmetal poppers 3 pockets on the front, and 1 inside...
London Squares LARGE COTTON Scarf
£98.00 GBP
Hand-drawn squares of London with local places of interest, especially our London green areas including: Primrose Hill, Regents Park, Green Park & Hyde Park Highlighting:...
Annie Linen Stripe Shirt
£98.00 GBP
Linen, collarless Blue & White stripe 100% Cotton
Broderie Cotton Shorts
£79.00 GBP
Italian cotton Broderie-Anglaise elastic waist shorts with lining One size fits UK 8-12
Cuffed Dress Black or Red or Navy
£135.00 GBP
One Size Fits ALL Cotton Not full length, more like mid calf