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Shop with piece of mind; we continue to provide the below safety measures at our Primrose hill store:

Free masks ,Social distance friendly, UV sanitising wands

*Special local delivery & Private appointments available

Get in touch + 44 2074490081

New Season

Step into the new season

Eco Outwear

Introducing Italian Outerwear brand OOF. Ethically sound, super stylish and practical.

Shop OOF

Golden Goose made in Italy

PRESS was the first indie boutique to stock Golden Goose sneakers back in 2006... and ever since PRESS always gets to pick the best of the new collection for you.

Golden Goose sneakers


Anna Murphy, Fashion Director, The Times says: 'Similarly up there are the iterations from the boutique British brand Press Primrose Hill, which are made by Lardini... that work for numerous big luxury names... Choose from black wool or velvet or pale pink needlecord or grey houndstooth wool.



Shop our sale including end of lines & exclusive samples.

Shop sale treats

Press Gift Card

Show some love with store credit 'just because'.

Gift a voucher

Lurex love

Elevate your wardrobe with new Italian lurex sportswear.

Shop Melanie Press Collection

What the Press say about us

Anna Murphy, Fashion Director, The Times
Mark Holgate, Fashion News Director, U.S.Vogue
Lisa Armstrong, Head of Fashion, The Telegraph