The Press Boutique opened in 2004, inspired by its surrounding urban village that is London’s Primrose Hill.
It began as a multi-brand destination, and in 2016 Melanie Press — who had worked in New York as a designer for Marc Jacobs & Ralph Lauren — launched her eponymous label PRESS PRIMROSE HILL made predominantly in Europe.
Press is ‘the secret shop you share with your girlfriends’, where the emphasis is on practical and effortless style.OUR STORY
M.A.B.E.’s clothes are timeless with every piece designed to be loved and cherished. This is forever fashion for the discerning woman. Every piece in the M.A.B.E collection is an independently crafted spring/summer staple.
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The safety of our lovely customers & employees remains our highest priority. We are continuing operating with the utmost care having been open again since April 12th 2021.