New safety measures instore and we continue to offer a contactless delivery

Welcome back.

Following government guidelines, we continue to implement the below safety measures at our Primrose hill store:

Free masks at entrance

New layout allowing social distancing

Ventilation throughout

UV sanitising wands

Contactless payment & delivery

Private appointments now on offer

Phone + 44 2074490081  Email pressprimrosehill@gmail.com

See new arrivals

Our summer sale has arrived

Available online & in-store while stocks last

Browse sale treats

Shop summer dresses

Lovingly selected, uplifting summer dresses.

Happy summer dresses

Carry me home

Shop our curated bag selection for your new arm-candy you won't want to put down.

Shop Bags
Sadie Frost

Sadie Frost's I Am Love Bags

Her new beautifully embroidered, ethical collaboration project. 

Shop bags that do good

Sneakers with a lift

Golden Goose hand-make sneakers with a lift in Italy.

Golden Goose sneakers

Press Gift Card

Leave the choice up to her with this fashionable gift option

Gift a voucher

Zoom wardrobe

Wear From Home looks to keep you looking and feeling good from your home-office.

SEE WHAT TO WEAR NOW

Wearing At Home

  • Melanie Press collection jodie print silk twill shirt
    Melanie Press collection
    £345.00
    £345.00
    Sold out
  • Melanie press white sailor pant trousers
    Melanie Press collection
    £175.00
    £175.00
    Sold out
  • M.A.B.E
    £119.00
    £119.00
    Sold out
  • Toni Pons
    £78.00
    £78.00
    Sold out
  • Melanie Press Merino grey navy pink stripe cardigan
    Melanie Press collection
    £275.00
    £275.00
    Sold out
  • 5Octobre
    £100.00
    £100.00
    Sold out
  • Melanie Press collection
    £210.00
    £210.00
    Sold out
  • Melanie Press collection
    £365.00
    £365.00
    Sold out
View all

What the Press say about us

...One of my favourite British boutique brands, Press of Primrose Hill...

December 2019

Anna Murphy, Fashion Director, The Times

Melanie Press Is the Small British Label That’s Thinking Big 

May 2019

Mark Holgate, Fashion News Director, U.S.Vogue

Pivoting a business

March 2020

Lisa Armstrong, Head of Fashion, The Telegraph

Press journal