PRESS Primrose HIll






Alfie Brown Silk Velvet Fringe Scarf
1 582 SEK
Hand tied silk fringes Wear with everything: black knitwear, or a white shirt. It immediately elevates Great for gifting too






















Anna Top In Pink & Red Mix Print
1,734 SEK
Hand wood-blocked cotton in our beautiful pink & red mix print Loose sleeves, regular torso Rochelle wears size S here with matching Minnie Skirt &...
















Anthracite Sailor Pincord Pant
1,407 SEK 1,952 SEK
Written about in The Times because of the unique structure: the high-rise which fits slightly away from the waist, and no side seams make it...

Beige Cashmere Baby Knit Scarf
2 716 SEK
100% Cashmere Loro Piana in a beige colour










Beige Chunky Hand-Knit Cardigan
5 289 SEK
Hand knitted in Cornwall, England No buttons Creamy beige yarn with a rainbow fleck - utterly delightful and suits everybody One Size




Beige Italian Seamless Polo Knit
1,941 SEK
Seamless in beige marl Contemporary silhouette in softest Italian wool Neat close fit, longish length 100% wool MADE IN ITALY

Black Cotton Boy-Shirt
1,080 SEK
Cambric print shirt which is a straight & slim fit. Fits on the small side so go up a size for busts to avoid button pulling....
Black cotton jacquard Mokka pullover shirt
1,473 SEK
A light jacquard check cotton pullover shirt in black Loose fitting, pullover style - with cuffed pockets and a v-neck placket The fabric has a...

Black cotton kaftan
644 SEK 1,364 SEK
Soft cotton gauze kaftan with side pockets in a washed black Loose fitting across shoulder, with a narrow sleeve - go up a size for...
Black Dessa Shirt
1,800 SEK
Cotton silk is our sartorial base for all things printed... Pin-tucks decorate the shoulders and cuffs with a skinny black velvet ribbon overlaid at the...










Black Merino Active Training Long-Sleeve TOP
2 061 SEK
Made from midweight Italian merino wool, this is a long sleeve fitted training top, with perforated contour detail. Stylish and practical, this thermal layer also features thumb...

Black Sailor stretch pincord pant
1,952 SEK
Limited edition - the first time we've made our pincord Sailors in this beautiful black colour and they are flying out instore - try them...










Black Stretch Twill Chino Trouser
1,364 SEK
Straight-leg, stretchy, cotton-twill trouser in a rich black colour Full length and look great rolled up Fits loose at the top waist, they fit more...













Black Stretchy Cotton Twill Sailor Pants
1,734 SEK
Twill weave has the characteristic of diagonal lines on the fabric which adds an interesting texture, in a similar family to denim and canvas Our...







Blitsy-Print Pincord Sonnet Dress
818 SEK 3,217 SEK
Soft, stretchy pincord in a utility-style feminine silhouette - the Sonnet is great for everyday events Designed in Primrose Hill, the Blitsy print has a...














Blue botanical print cotton twill Pelli jacket
2,061 SEK 2,672 SEK
- Sold OutFeatured in The Times, described by Fashion Director, Anna Murphy, as "blue-ditsy-shacket" Stretchy cotton twill, in a French-style workwear jacket aka shacket Fastens with oversize...








Blue Botanical-print stretch Meggi dungarees
2,127 SEK
The perfect cut of classic dungarees in a stretch cotton twill Printed with our Botanical miniature floral design with a blue ground colour Adjustable shoulder...






Blue Breton Stripe Long-Sleeve Tee
1,407 SEK
Natural cotton gives a thermo-regulating performance 100% cotton - a skin-friendly natural breathable bio-degradable fibre The benefits of wearing 100% cotton knitwear Comfortable, breathable, and...




Blue Chunky Hand-Knit Cardigan
2 170 SEK 5 289 SEK
Hand knitted in Cornwall, England No buttons Grey blue yarn with a rainbow fleck - utterly delightful and suits everyone One Size Worn here with our Sailor...

Blue Gotland Hand-knit fingerless gloves
644 SEK 1 069 SEK
Made in Gotland - Sweden, and hand-knitted in a pointelle/lacey design Super soft One size fits all




Blue Merino Cardigan With Trims
2 454 SEK
This limited edition merino cardigan is hand-finished with a pink velvet ribbon Fastened with metal oversize poppers Lightweight 100% Merino - which is a...






Blue O-D Sophie Blouse
1,069 SEK 2,127 SEK
Inspired by a treasured victorian blouse - this top has many details to appreciate. Cotton eyelet lace along the neckline makes this a standout piece....






Blue-Black cotton twill Pelli jacket
2,378 SEK
Our navy twill stretch cotton French-style workwear jacket is back in stock Fastens with oversize gunmetal poppers 3 pockets on the front, and 1 inside...








Blue-Black Sailor Pant in Stretch Cotton Twill
1,734 SEK
Dark blue-black colour in a stretch cotton twill. Perfect to wear with both navy and black Sailor pant, as recommended by Anna Murphy, Fashion Director...








Blue-Botanical Printed Cotton TOYAH Pant
644 SEK 2 454 SEK
Very oversize fit Elastic waist, crop-length with side pockets, the Toyah is a contemporary trouser with effortless style Our soft twill in stretch cotton is...









Botanical Print Cotton-Silk SOPHIA Dress
2,018 SEK
Inspired by a treasured victorian vintage piece in a soft silk-cotton fabric, the Sophia is a timeless dress empire line button down front chest with...










Botanical-Blue Printed Cotton SAILOR Pant
1,909 SEK 2,388 SEK
our exclusive blue-botanical print on a stretch cotton twill Stretchy cotton twill fabric. Full-length Seamless on the outside leg for a flattering silhouette Two back patch...




Breton Classic Navy White Top
1,287 SEK
Softest cotton




Bright Chunky Hand-Knit Cardigan
2 170 SEK 5 289 SEK
Hand knitted in Cornwall, England No buttons Blend yarn One Size









British hand-knit beret-style wool hat
644 SEK 1 080 SEK
Hand knitted in Portsmouth, U.K. using natural wool yarn Multi-coloured One size fits all Great gift alongside our hand-knitted Gotland gloves




Brown Breton Stripe Long-Sleeve Tee
1,407 SEK
Natural cotton gives a thermo-regulating performance 100% cotton - a skin-friendly natural breathable bio-degradable fibre The benefits of wearing 100% cotton knitwear Comfortable, breathable, and...
Brown cotton jacquard Mokka pullover shirt
1 582 SEK
A light jacquard check cotton pullover shirt in cigar brown Loose fitting, pullover style - with cuffed pockets and a v-neck placket The fabric has...








Brown Reversible Velvet Kelly Jacket
1,734 SEK 2,388 SEK
Reversible lightly quilted neru-collar jacket with patch pockets SIlk velvet one side, and hand wood-block cotton on the other Fastening down the front with either...
Brown Sailor Cotton Twill Shorts
971 SEK
These high-waisted shorts are super flattering. Especially because of the seamless side ( an authentic Sailor construction ), enabling a beautifully smooth silhouette Long length...
Brown Stretch twill Chino Trouser
1,832 SEK
A stretch, cotton-twill trouser in Cigar Brown Stretchy fabric Full length and look great rolled up Fits loose at the top waist, they fit more...










Burgundy Sailor Pincord Pant
1,952 SEK
Our super-popular, stretchy pincord sailor pant Almost black, and tighter fitting than our usual sizeing Written about in The Times because of the unique structure:...








Cameo-Rose Pincord Sailor Pants
2,127 SEK
Our super-popular, stretchy pincord sailor pant in 'Cameo Rose' see Pantone Ref 14-1310 Slightly Cropped Length Written about in The Times because of the unique...

Cashmere Chiffon Edge
3 108 SEK
100% Cashmere Loro Piana yarn, with a beige chiffon edge

Cashmere Felted Blue Ombre Scarf
2 890 SEK
100% Cashmere Loro Piana felted ombre blue and white




Cashmere Scallop Edge
2,672 SEK
- Sold Out100% Cashmere Loro Piana yarn, with seed pearl embroidery on each end Pink with pink edge White with black edge Cream with beige edge








Chino-style stretch fine-cord navy-blue trouser
1,287 SEK 2,454 SEK
Straight leg, classic boyfriend Chino silhouette, in a fine stretch pincord Stretchy fabric Full length and look great rolled up Loose at the waist, trim...












Chive-Green Pincord Chino Trousers
1,080 SEK 1,952 SEK
Colour is CHIVE-GREEN which is shown in one of the images - so its not as bright as the green colour on the model Straight...












Chunky Grey Hand-Knit Top
2 487 SEK
– Sold OutTank, sleeveless pullover Rainbow blend yarn One Size

Cotton Waffle Knit Pullover
927 SEK
Vintage army-surplus












Cotton-silk VETT Shirt in Heartwood print
1 080 SEK 2 018 SEK
Beautiful blouse details make the VETT a great shirt to wear with high rise bottoms or tucked in easily Soft cotton-silk allows for a good...








Cream Tuxedo Shirt
1,036 SEK 1,909 SEK
Soft, collarless, drapey shirt with a decorative front applique, LOOSE-fitting A refreshing change from the standard Boy style shirt Dress up with a waistcoat Extra...










Dark grey marl merino polo neck
1,832 SEK 2,345 SEK
Grey knitted polo-neck pullover is made from a soft, Italian spun, fine merino wool. Rich, dark grey marl colour. Extra-fine merino wool is imported from one...