PRESS Primrose HIll






Alfie Brown Silk Velvet Fringe Scarf
1 589 SEK
Hand tied silk fringes Wear with everything: black knitwear, or a white shirt. It immediately elevates Great for gifting too






















Anna Top In Pink & Red Mix Print
1,743 SEK
Hand wood-blocked cotton in our beautiful pink & red mix print Loose sleeves, regular torso Rochelle wears size S here with matching Minnie Skirt &...
















Anthracite Sailor Pincord Pant
1,414 SEK 1,962 SEK
Written about in The Times because of the unique structure: the high-rise which fits slightly away from the waist, and no side seams make it...

Beige Cashmere Baby Knit Scarf
2 729 SEK
100% Cashmere Loro Piana in a beige colour










Beige Chunky Hand-Knit Cardigan
5 314 SEK
Hand knitted in Cornwall, England No buttons Creamy beige yarn with a rainbow fleck - utterly delightful and suits everybody One Size




Beige Italian Seamless Polo Knit
1,951 SEK
Seamless in beige marl Contemporary silhouette in softest Italian wool Neat close fit, longish length 100% wool MADE IN ITALY

Black Cotton Boy-Shirt
1,085 SEK
Cambric print shirt which is a straight & slim fit. Fits on the small side so go up a size for busts to avoid button pulling....
Black cotton jacquard Mokka pullover shirt
1,480 SEK
A light jacquard check cotton pullover shirt in black Loose fitting, pullover style - with cuffed pockets and a v-neck placket The fabric has a...

Black cotton kaftan
647 SEK 1,370 SEK
Soft cotton gauze kaftan with side pockets in a washed black Loose fitting across shoulder, with a narrow sleeve - go up a size for...
Black Dessa Shirt
1,808 SEK
Cotton silk is our sartorial base for all things printed... Pin-tucks decorate the shoulders and cuffs with a skinny black velvet ribbon overlaid at the...










Black Merino Active Training Long-Sleeve TOP
2 071 SEK
Made from midweight Italian merino wool, this is a long sleeve fitted training top, with perforated contour detail. Stylish and practical, this thermal layer also features thumb...

Black Sailor stretch pincord pant
1,962 SEK
Limited edition - the first time we've made our pincord Sailors in this beautiful black colour and they are flying out instore - try them...










Black Stretch Twill Chino Trouser
1,370 SEK
Straight-leg, stretchy, cotton-twill trouser in a rich black colour Full length and look great rolled up Fits loose at the top waist, they fit more...













Black Stretchy Cotton Twill Sailor Pants
1,743 SEK
Twill weave has the characteristic of diagonal lines on the fabric which adds an interesting texture, in a similar family to denim and canvas Our...
















Bleo Bute Long Dress
3,561 SEK
Cotton silk fabric printed with our own abstract print Ankle length with a beautiful trim in same colour as background of print Pullover access to...














Bleo Eve Shirt
1,293 SEK
Based on a 1970's vintage YSL blouse, our Eve has a fantastic neckline which suits everyone Buttons up the front Abstract blue/pink leopard print on...












Bleo Mokka Pullover Shirt
1,074 SEK
Loose fitting, pullover style - with a v-neck placket


















Bleo Sonnet Dress
3,781 SEK
Cotton silk fabric printed with our own abstract print which is based on a smudged blue leopard graphic in shades of pink and cornflower Mid...







Blitsy-Print Pincord Sonnet Dress
822 SEK 3,233 SEK
Soft, stretchy pincord in a utility-style feminine silhouette - the Sonnet is great for everyday events Designed in Primrose Hill, the Blitsy print has a...








Blue Botanical-print stretch Meggi dungarees
2,137 SEK
The perfect cut of classic dungarees in a stretch cotton twill Printed with our Botanical miniature floral design with a blue ground colour Adjustable shoulder...






Blue Breton Stripe Long-Sleeve Tee
1,414 SEK
Natural cotton gives a thermo-regulating performance 100% cotton - a skin-friendly natural breathable bio-degradable fibre The benefits of wearing 100% cotton knitwear Comfortable, breathable, and...






Blue Cashmere Scarf
2 904 SEK
100% Cashmere Loro Piana felted ombre blue and white




Blue Chunky Hand-Knit Cardigan
2 181 SEK 5 314 SEK
Hand knitted in Cornwall, England No buttons Grey blue yarn with a rainbow fleck - utterly delightful and suits everyone One Size Worn here with our Sailor...

Blue Gotland Hand-knit fingerless gloves
647 SEK 1 074 SEK
Made in Gotland - Sweden, and hand-knitted in a pointelle/lacey design Super soft One size fits all




Blue Merino Cardigan With Trims
2 466 SEK
This limited edition merino cardigan is hand-finished with a pink velvet ribbon Fastened with metal oversize poppers Lightweight 100% Merino - which is a...






Blue O-D Sophie Blouse
1,074 SEK 2,137 SEK
Inspired by a treasured victorian blouse - this top has many details to appreciate. Cotton eyelet lace along the neckline makes this a standout piece....






Blue-Black cotton twill Pelli jacket
2,389 SEK
Our navy twill stretch cotton French-style workwear jacket is back in stock Fastens with oversize gunmetal poppers 3 pockets on the front, and 1 inside...








Blue-Black Sailor Pant in Stretch Cotton Twill
1,743 SEK
Dark blue-black colour in a stretch cotton twill. Perfect to wear with both navy and black Sailor pant, as recommended by Anna Murphy, Fashion Director...








Blue-Botanical Printed Cotton TOYAH Pant
647 SEK 2 466 SEK
Very oversize fit Elastic waist, crop-length with side pockets, the Toyah is a contemporary trouser with effortless style Our soft twill in stretch cotton is...




















Bobbina Cotton Silk Heartwood-Print Strappy Dress
2,510 SEK
Silk cotton printed dress - great to wear all year round Bicep cuffs in same fabric attached underarm Ribbon cover bra straps Fits tight around...










Botanical Chino Pant
2,170 SEK
A stretch, cotton-twill in our dark grey-green botanical print Straight leg Stretchy fabric Almost full length
























Botanical Pelli Stretch Cotton Twill Jacket
3,233 SEK
New season botanical Stretchy cotton twill, in a French-style workwear jacket aka shacket Fastens with oversize gunmetal poppers 3 pockets on the front, and 1...









Botanical Print Cotton-Silk SOPHIA Dress
2,028 SEK
Inspired by a treasured victorian vintage piece in a soft silk-cotton fabric, the Sophia is a timeless dress empire line button down front chest with...






Botanical Print SAILOR Pant
2,170 SEK
Stretchy cotton twill fabric. Ankle length Seamless on the outside leg for a flattering silhouette Two back patch pockets with hidden pocket at front. High waisted,...










Botanical-Blue Printed Cotton SAILOR Pant
1,918 SEK 2,400 SEK
our exclusive blue-botanical print on a stretch cotton twill Stretchy cotton twill fabric. Full-length Seamless on the outside leg for a flattering silhouette Two back patch...




Breton Classic Navy White Top
1,293 SEK
Softest cotton




Bright Chunky Hand-Knit Cardigan
2 181 SEK 5 314 SEK
Hand knitted in Cornwall, England No buttons Blend yarn One Size









British hand-knit beret-style wool hat
647 SEK 1 085 SEK
Hand knitted in Portsmouth, U.K. using natural wool yarn Multi-coloured One size fits all Great gift alongside our hand-knitted Gotland gloves




Brown Breton Stripe Long-Sleeve Tee
1,414 SEK
Natural cotton gives a thermo-regulating performance 100% cotton - a skin-friendly natural breathable bio-degradable fibre The benefits of wearing 100% cotton knitwear Comfortable, breathable, and...




Brown Polka-Dot Simona Top
1 085 SEK
Overdyed Cigar Brown Hand wood-block print on soft cotton Elastic waisted at the bottom Wear the Simona top with matching Sara skirt One Size Fits...








Brown Reversible Velvet Kelly Jacket
1,743 SEK 2,400 SEK
Reversible lightly quilted neru-collar jacket with patch pockets SIlk velvet one side, and hand wood-block cotton on the other Fastening down the front with either...
Brown Sailor Cotton Twill Shorts
976 SEK
These high-waisted shorts are super flattering. Especially because of the seamless side ( an authentic Sailor construction ), enabling a beautifully smooth silhouette Long length...
Brown Stretch twill Chino Trouser
1,841 SEK
A stretch, cotton-twill trouser in Cigar Brown Stretchy fabric Full length and look great rolled up Fits loose at the top waist, they fit more...










Burgundy Sailor Pincord Pant
1,962 SEK
Our super-popular, stretchy pincord sailor pant Almost black, and tighter fitting than our usual sizeing Written about in The Times because of the unique structure:...








Cameo-Rose Pincord Sailor Pants
2,137 SEK
Our super-popular, stretchy pincord sailor pant in 'Cameo Rose' see Pantone Ref 14-1310 Slightly Cropped Length Written about in The Times because of the unique...

Cashmere Chiffon Edge
3 123 SEK
100% Cashmere Loro Piana yarn, with a beige chiffon edge




Cashmere Scallop Edge Scarf
2,685 SEK
100% Cashmere Loro Piana yarn, with seed pearl embroidery on each end Pink with pink edge White with black edge Cream with beige edge