SHOP DROP March 2025
Re-Stock










Pink Crop Hoodie
¥22,400 JPY
Soft cotton with a fine fleece inside Limited edition, designed in Primrose Hill Loose oversize fit - wide Cameo-rose colour with Charlie XCX brat-green flocked-velvet...
















Red Primrose Hill Crop Hoodie
¥22,400 JPY
Soft cotton with a fine fleece inside Limited edition, designed in Primrose Hill Loose oversize fit - wide, go down a size Eliza wears the...
























White Twill Sailor Pant
¥26,300 JPY
White twill trouser in stretch cotton with a high waist and straight flare As recommended by author Plum Sykes, and Times' Fashion Director Anna Murphy...






















Navy Cotton Twill Sailor Pant
¥26,300 JPY
Stretch cotton twill sailor pant in a dark navy blue Also available in colours: White & Mocha Or stretch pincord colours: High-rise waist Stretchy...














Mocha Cotton-Twill Sailor Pant
¥26,300 JPY
Mocha Mousse 2025 ( Pantone 17-1230 ) twill trouser in stretch cotton with a high waist and straight flare As recommended by author Plum Sykes,...






Pastelle Primrose Hill Silk Scarf
¥22,900 JPY
Limited edition, this hand-drawn artwork original is made up of contemporary colours Its our own interpretation of an aerial view of our beloved neighbourhood Made...




Breton Classic Navy White Top
¥19,600 JPY
Softest cotton








Primrose Hill Pink Minnie Sweatshirt
¥15,800 JPY
New 2025 drop is looser fitting than the 2024 version Cameo Rose colour with flocked collegiate lettering in Charlie XCX Brat Green: PRIMROSE HILL Cotton...












Mocha Cotton-Twill Pelli Jacket
¥32,300 JPY
Mocha Mouse Pantone 17-1230 Luxe twill stretch cotton French-style workwear SHACKET Shirt-Jacket fusion Fastens with oversize gunmetal poppers 3 pockets on the front, and 1...