NEW ARRIVALS
Chore Jacket Cotton Gabardine Ecru or Olive
1,980.00 SEK
Smooth and elegant cotton gabardine with a pincord collar in contrast colour Contemporary & effortless - available in pale camel or kaki green 100% cotton...
Brown Pique-Jersey Vita Pie-Crust Shirt
2,944.00 SEK
Very limited edition in Cigar Brown Stretchy jersey pique, ruffle-neck shirt, made in Italy Features ruffled cuffs for a romantic look Stretchy jersey cotton pique Italian...
Botanical Shilpa Cotton Skirt
1,702.00 SEK
Limited edition, our exclusive Botanical prints here in a mix of vanilla cream background at the top & blueberry ground at the bottom Easy to...
Claire Trenchcoat | Beige | Olive | Navy
2,409.00 SEK
Cotton, designed in Paris One size, contemporary loose fit Lined with a feint striped fabric lining
Botanical Sonnet Cotton Dress
2,772.00 SEK
Limited edition for 2026, our exclusive Botanical print in a blueberry background with contrasting vanilla Botanical sleeve and collar Trim bodice and loose skirt area,...
FRADY CROCHET TRIM Shacket
2,558.00 SEK
Embroidered & Crochet Trim Cotton Long Sleeve Top, Shirt or Jacket Made in a mid weight cotton the Frady top is detailed with bird and...
Dark Brown Tux Jogger Pants
1,595.00 SEK
Stretchy woven Italian fabric Elastic waistband with drawcord Ankle-length Cotton blend Made in Italy
Italian Cotton Dress - Caramel, Green or Black
1,980.00 SEK
Italian cotton 'shirting' fabric, with a sculptural short-sleeve Loose fitting - add a belt for definition One size fits all Easy to pull on over...
URSA PRINT & EMB JKT
3,522.00 SEK
Floral Printed & Embroidered Cotton Silk Jacket Designed in a multi floral and boarder print the Ursa jacket it made from cotton silk. It is detailed...
White Primrose Hill Sweatshirt
1,049.00 SEK
Pullover, raglan sleeve for that authentic vintage look Off-White with flocked collegiate lettering in dark brown: PRIMROSE HILL Cotton jersey with brushed back
Aster Musola Pink Pucci Dress
9,900.00 SEK
Musola is an ethereal fine light cotton, which feels like an organza or muslin. New details include 2 different belts, pleats which are sewn-down, and...
Audrey 'Watercolour-Lips' Dress
9,579.00 SEK
Samantha Sung's Most Popular Signature Dresses, the Classic “Audrey " New details include 2 different belts, pleats which are sewn-down, and metal popper/snaps inbetween each...
Laurent Blue Pucci Dress
8,990.00 SEK
Stretchy cotton in the best quality with attention to detail in every seam, dart and design New details include 2 different belts, pleats which are...
Red Pique-Jersey Vita Pie-Crust Shirt
2,944.00 SEK
Very limited edition in True Red Stretchy jersey pique, ruffle-neck shirt, made in Italy Features ruffled cuffs for a romantic look Stretchy jersey cotton pique Italian...
Red Spring Jogger
1,445.00 SEK
Contemporary, effortless and easy in Italian fabric Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits UK 8-12 Made in ITALY 77%...
Stripe Pink Oxford Shirt
1,060.00 SEK
Preppy oxford-weave cotton in a loose fit Short in the body for a contemporary look, but not cropped - still tucks in
Beige Stripe Spring Jogger Pants
1,552.00 SEK
Contemporary, effortless and easy in Italian fabric Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits 8-12 Made in ITALY 77%...
Chore Jacket White or Blue Denim
1,766.00 SEK
Contemporary & effortless - available in white or blue denim 100% cotton Pincord collar Sizes S/M or M/L Made in China
RIC RAC Ecru TWILL Sailor Pant
2,548.00 SEK
Ric Rac silver side stripe applied to our beloved Sailors The Sailor pant - written about in The Times because of the unique structure: the...
Red Breton Stripe Long-Sleeve Tee
1,445.00 SEK
Natural cotton gives a thermo-regulating performance 100% cotton - a skin-friendly natural breathable bio-degradable fibre The benefits of wearing 100% cotton knitwear Comfortable, breathable, and...
White PRIMROSE HILL Crop Hoodie
1,499.00 SEK
New Colour Off white pullover with a zip neck Primrose Hill velvety-flocked graphics are dark brown Soft cotton with a fine fleece inside Limited edition,...
Aria Knitted Polo Top | Caramel | Navy | Ecru
1,049.00 SEK
Cotton cable knit 100% Cotton
Navy TWILL Sailor Pant
1,702.00 SEK
Improved fabric & fit is smaller, go up a size Stretch cotton twill sailor pant in a dark navy blue High-rise waist Stretchy fabric Flattering...
Poppy Halter Long Dress
1,916.00 SEK
Italian woven blended fabric in this contemporary silhouette One size fits UK 8-12 80% viscose, 20% silk Made in Italy
JACI PRINT MAXI S/DRESS
1,927.00 SEK
Floral Printed Cotton Tiered Maxi Sundress
Denim Shorts
1,231.00 SEK
– Sold OutMade in Italy, soft dark denim with lace applique on the bottom of the hem 98% cotton 2% elastane
DARLA PRINT FRILL S/S TOP
1,873.00 SEK
Floral Printed Cotton Silk Frill Top
DARLA PRINT L/S TOP
985.00 SEK
Floral Printed Cotton Silk Long Sleeve Top
Pastelle Primrose Hill Silk Scarf
1,477.00 SEK
Limited edition, this hand-drawn artwork original is made up of contemporary colours Its our own interpretation of an aerial view of our beloved neighbourhood Made...
Green TWILL Sailor Pant
1,702.00 SEK
NEW COLOUR - dark green with a matching jacket Twill trouser in stretch cotton with a high waist and straight flare As recommended by author...
Caramel Spring Jogger Pants
1,445.00 SEK
Stretchy woven Italian fabric Elastic waistband with drawcord Ankle-length Cotton blend Made in Italy
PINK EVE cotton-jacquard shirt
1,381.00 SEK
Soft washed cotton with a feint check weave Half-moon neckline a la vintage YSL Elasticated cuffs
LOTTA White TOP
953.00 SEK
Woven Cotton Short Sleeve Top Made from dotty woven cotton the Lotta top is gently gathered and finished with a frill collar and cuffs to...
ASTER PRINT & EMB MIDI DRESS
2,023.00 SEK
Floral Embroidered & Printed Cotton Midi Dress Made from cotton in a delicate floral print the Aster midi dress is detailed with contrast tonal embroidery....
Mini Frame Primrose Hill Artwork
750.00 SEK
Our cityscape artwork is printed here encased inside safety-glass with a black wooden frame Ideal for hanging on walls or table-top Great gifting - ask...
Red Floral Long Skirt
1,702.00 SEK
Italian cotton with half lining in cotton gauze. Viscose Elastic waistband, very loose over hips Ankle-length One Size Only which is UK 8 - 12
Blue Floral Blouse
1,381.00 SEK
Italian fabric - very limited edition Loose, one-size fits UK 8-12 Matching Blue Floral Long Skirt available in limited quantity
Blue Floral Long Skirt
1,702.00 SEK
Italian cotton with half lining in cotton gauze. Viscose Elastic waistband, very loose over hips Ankle-length One Size Only which is UK 8 - 12
Brown Botanical Pelli Jacket
3,158.00 SEK
Dark Brown Stretchy cotton twill, in a French-style workwear jacket aka shacket Fastens with oversize gunmetal poppers 3 pockets on the front, and 1 inside...
London Squares LARGE COTTON Scarf
1,049.00 SEK
Hand-drawn squares of London with local places of interest, especially our London green areas including: Primrose Hill, Regents Park, Green Park & Hyde Park Highlighting:...
Annie Linen Stripe Shirt
1,049.00 SEK
Linen, collarless Blue & White stripe 100% Cotton
Broderie Cotton Shorts
846.00 SEK
Italian cotton Broderie-Anglaise elastic waist shorts with lining One size fits UK 8-12
Cuffed Dress Black or Red or Navy
1,445.00 SEK
One Size Fits ALL Cotton Not full length, more like mid calf
Spring Jogger in Ecru or Black
1,445.00 SEK
Contemporary, effortless and easy in Italian fabric Colours Ecru, Black Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits UK 8-12 Made in...