Introducing Eco-friendly outerwear brand OOF
Italian outerwear heroes OOF are your answer to mindful, practical and stylish coat choices this season.
OOF WEAR respect for the environment; maintaining a consistency
both in the packaging and in the use of environmentally-sustainable materials.
both in the packaging and in the use of environmentally-sustainable materials.
The padding of OOF WEAR garments is in fact a padding
certified worldwide with the SORONA® brand;
the DuPont USA company (creator of this special padding)
and it is recognised as a world leader in the research,production and development of thermal clothing padding. OOF WEAR finds this company to be the ultimate alternative to animal down feather. The fibres of this padding, extremely soft and elastic, represent the perfect combination of bio-technology,
innovation and protection of the environment.
certified worldwide with the SORONA® brand;
the DuPont USA company (creator of this special padding)
and it is recognised as a world leader in the research,production and development of thermal clothing padding. OOF WEAR finds this company to be the ultimate alternative to animal down feather. The fibres of this padding, extremely soft and elastic, represent the perfect combination of bio-technology,
innovation and protection of the environment.
The temperature has only just began falling but already we've had great reactions. We've got cropped options, a reversible midi and long duvet-style parkas you'll want to sleep in. We can't get enough already- whether it's for walks on Primrose hill or socialising in the garden with friends. We also love the fun and happy vibes of this innovative brand and who doesn't need that right now?
We hope you like it as much as we do. Available in-store and online.
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Also in Journal
Our corduroy designs in Anna Murphy's Times feature this week
Cool in corduroy? The moment has come The geography teacher’s favourite has lost its jumbo, three-piece suite effect and gone sleek, says Anna Murphy, Fashion Director The Times
The new jacket - it's a waistcoat. By Anna Murphy, Fashion Director, The Times. August 26 2020
Similarly up there are the iterations from the boutique British brand Press Primrose Hill, which are made by Lardini, a traditional family tailoring firm in Italy that works for numerous big luxury names. The quality is superlative. Choose from black wool or velvet (£475 and £425, pressprimrosehill.com) or pale pink needlecord or grey houndstooth wool (£325 and £475 respectively).
