NEW ARRIVALS
Chore Jacket Cotton Gabardine Ecru or Olive
CHF 167.00
Smooth and elegant cotton gabardine with a pincord collar in contrast colour Contemporary & effortless - available in pale camel or kaki green 100% cotton...
Brown Pique-Jersey Vita Pie-Crust Shirt
CHF 248.00
Very limited edition in Cigar Brown Stretchy jersey pique, ruffle-neck shirt, made in Italy Features ruffled cuffs for a romantic look Stretchy jersey cotton pique Italian...
Botanical Shilpa Cotton Skirt
CHF 144.00
Limited edition, our exclusive Botanical prints here in a mix of vanilla cream background at the top & blueberry ground at the bottom Easy to...
Claire Trenchcoat | Beige | Olive | Navy
CHF 203.00
Cotton, designed in Paris One size, contemporary loose fit Lined with a feint striped fabric lining
Botanical Sonnet Cotton Dress
CHF 234.00
Limited edition for 2026, our exclusive Botanical print in a blueberry background with contrasting vanilla Botanical sleeve and collar Trim bodice and loose skirt area,...
FRADY CROCHET TRIM Shacket
CHF 216.00
Embroidered & Crochet Trim Cotton Long Sleeve Top, Shirt or Jacket Made in a mid weight cotton the Frady top is detailed with bird and...
Dark Brown Tux Jogger Pants
CHF 135.00
Stretchy woven Italian fabric Elastic waistband with drawcord Ankle-length Cotton blend Made in Italy
Italian Cotton Dress - Caramel, Green or Black
CHF 167.00
Italian cotton 'shirting' fabric, with a sculptural short-sleeve Loose fitting - add a belt for definition One size fits all Easy to pull on over...
URSA PRINT & EMB JKT
CHF 297.00
Floral Printed & Embroidered Cotton Silk Jacket Designed in a multi floral and boarder print the Ursa jacket it made from cotton silk. It is detailed...
White Primrose Hill Sweatshirt
CHF 89.00
Pullover, raglan sleeve for that authentic vintage look Off-White with flocked collegiate lettering in dark brown: PRIMROSE HILL Cotton jersey with brushed back
Aster Musola Pink Pucci Dress
CHF 834.00
Musola is an ethereal fine light cotton, which feels like an organza or muslin. New details include 2 different belts, pleats which are sewn-down, and...
Audrey 'Watercolour-Lips' Dress
CHF 807.00
Samantha Sung's Most Popular Signature Dresses, the Classic “Audrey " New details include 2 different belts, pleats which are sewn-down, and metal popper/snaps inbetween each...
Laurent Blue Pucci Dress
CHF 757.00
Stretchy cotton in the best quality with attention to detail in every seam, dart and design New details include 2 different belts, pleats which are...
Red Pique-Jersey Vita Pie-Crust Shirt
CHF 248.00
Very limited edition in True Red Stretchy jersey pique, ruffle-neck shirt, made in Italy Features ruffled cuffs for a romantic look Stretchy jersey cotton pique Italian...
Red Spring Jogger
CHF 122.00
Contemporary, effortless and easy in Italian fabric Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits UK 8-12 Made in ITALY 77%...
Stripe Pink Oxford Shirt
CHF 90.00
Preppy oxford-weave cotton in a loose fit Short in the body for a contemporary look, but not cropped - still tucks in
Beige Stripe Spring Jogger Pants
CHF 131.00
Contemporary, effortless and easy in Italian fabric Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits 8-12 Made in ITALY 77%...
Chore Jacket White or Blue Denim
CHF 149.00
Contemporary & effortless - available in white or blue denim 100% cotton Pincord collar Sizes S/M or M/L Made in China
RIC RAC Ecru TWILL Sailor Pant
CHF 215.00
Ric Rac silver side stripe applied to our beloved Sailors The Sailor pant - written about in The Times because of the unique structure: the...
Red Breton Stripe Long-Sleeve Tee
CHF 122.00
Natural cotton gives a thermo-regulating performance 100% cotton - a skin-friendly natural breathable bio-degradable fibre The benefits of wearing 100% cotton knitwear Comfortable, breathable, and...
White PRIMROSE HILL Crop Hoodie
CHF 127.00
New Colour Off white pullover with a zip neck Primrose Hill velvety-flocked graphics are dark brown Soft cotton with a fine fleece inside Limited edition,...
Aria Knitted Polo Top | Caramel | Navy | Ecru
CHF 89.00
Cotton cable knit 100% Cotton
Navy TWILL Sailor Pant
CHF 144.00
Improved fabric & fit is smaller, go up a size Stretch cotton twill sailor pant in a dark navy blue High-rise waist Stretchy fabric Flattering...
Poppy Halter Long Dress
CHF 162.00
Italian woven blended fabric in this contemporary silhouette One size fits UK 8-12 80% viscose, 20% silk Made in Italy
JACI PRINT MAXI S/DRESS
CHF 163.00
Floral Printed Cotton Tiered Maxi Sundress
Denim Shorts
CHF 104.00
– Sold OutMade in Italy, soft dark denim with lace applique on the bottom of the hem 98% cotton 2% elastane
DARLA PRINT FRILL S/S TOP
CHF 158.00
Floral Printed Cotton Silk Frill Top
DARLA PRINT L/S TOP
CHF 83.00
Floral Printed Cotton Silk Long Sleeve Top
Pastelle Primrose Hill Silk Scarf
CHF 125.00
Limited edition, this hand-drawn artwork original is made up of contemporary colours Its our own interpretation of an aerial view of our beloved neighbourhood Made...
Green TWILL Sailor Pant
CHF 144.00
NEW COLOUR - dark green with a matching jacket Twill trouser in stretch cotton with a high waist and straight flare As recommended by author...
Caramel Spring Jogger Pants
CHF 122.00
Stretchy woven Italian fabric Elastic waistband with drawcord Ankle-length Cotton blend Made in Italy
PINK EVE cotton-jacquard shirt
CHF 117.00
Soft washed cotton with a feint check weave Half-moon neckline a la vintage YSL Elasticated cuffs
LOTTA White TOP
CHF 81.00
Woven Cotton Short Sleeve Top Made from dotty woven cotton the Lotta top is gently gathered and finished with a frill collar and cuffs to...
ASTER PRINT & EMB MIDI DRESS
CHF 171.00
Floral Embroidered & Printed Cotton Midi Dress Made from cotton in a delicate floral print the Aster midi dress is detailed with contrast tonal embroidery....
Mini Frame Primrose Hill Artwork
CHF 64.00
Our cityscape artwork is printed here encased inside safety-glass with a black wooden frame Ideal for hanging on walls or table-top Great gifting - ask...
Red Floral Long Skirt
CHF 144.00
Italian cotton with half lining in cotton gauze. Viscose Elastic waistband, very loose over hips Ankle-length One Size Only which is UK 8 - 12
Blue Floral Blouse
CHF 117.00
Italian fabric - very limited edition Loose, one-size fits UK 8-12 Matching Blue Floral Long Skirt available in limited quantity
Blue Floral Long Skirt
CHF 144.00
Italian cotton with half lining in cotton gauze. Viscose Elastic waistband, very loose over hips Ankle-length One Size Only which is UK 8 - 12
Brown Botanical Pelli Jacket
CHF 266.00
Dark Brown Stretchy cotton twill, in a French-style workwear jacket aka shacket Fastens with oversize gunmetal poppers 3 pockets on the front, and 1 inside...
London Squares LARGE COTTON Scarf
CHF 89.00
Hand-drawn squares of London with local places of interest, especially our London green areas including: Primrose Hill, Regents Park, Green Park & Hyde Park Highlighting:...
Annie Linen Stripe Shirt
CHF 89.00
Linen, collarless Blue & White stripe 100% Cotton
Broderie Cotton Shorts
CHF 72.00
Italian cotton Broderie-Anglaise elastic waist shorts with lining One size fits UK 8-12
Cuffed Dress Black or Red or Navy
CHF 122.00
One Size Fits ALL Cotton Not full length, more like mid calf
Spring Jogger in Ecru or Black
CHF 122.00
Contemporary, effortless and easy in Italian fabric Colours Ecru, Black Stretchy, elastic waist with gathering Shoelace-grosgrain waist tie One size fits UK 8-12 Made in...