It’s true, at Press, we’re obsessed. With dogs. Our shop dog Brody is much-loved by the Press team and customers alike, and we’re not alone in being just about as in love with fashion as we are with our pooches! As Coco Chanel, and fashion muse Jane Birkin (pictured below) prove, not only are canines the cuddliest of companions, but they’re just about the most adorable accessory you can carry.

Collaborating again with our friends at Mary’s Living and Giving charity, in support of ‘Pup-Aid‘, the petition to end puppy and kitten farming in the UK, we’re celebrating the unique style army of dogs and their owners in Primrose Hill by launching our ‘Oh my Dog…You’re Fabulous’ style contest. 


Coco Chanel with her great dane ca.1928

Picture 2

Serge Gainsbourg and Jane Birkin with Nana

We’re now welcoming online entries. Simply take a photograph of you and your dog together, and send it along to us at, or tweet us @PRESSshop.

Our competition will continue at the Pup-Aid event, a fun dog show on Primrose Hill on the 7th of September, where we’ll be setting up a photo-booth with official photographer, and handing out delicious, healthy dog treats to all entrants. Winners will be selected at the end of the day, and will feature on our blog, social media sites and in local press. Top prizes include luxury dog collars by Ettinger, and there will be a special prize for entrants who post their photos to us on Twitter with the #pupaid hash-tag!

So get snapping – we want to see you looking pretty with your poodles…glamourous with your german shepherds…and dashing with your dachshunds! Good Luck, and see you on the 7th September!